The Mamie Look
Nettie Rosenstein designed her inauguration gown in 1953. The pink peau de soie gown was very gorgeous. Over 2,000 rhinestones were hand-embroidered on it. Trifari gloves and jewelry, a Judith Leiber beaded handbag, and Delman shoes complete Mamie’s look. The dress is still on display in the Smithsonian National Museum of American History’s collection of inaugural gowns, and it is one of the most well-known. Mamie’s inauguration gown popularized that particular shade of pink.

The Mamie Look
Jackie Kennedy
When she met JFK, he was already a congressman, and the two were regarded as the White House’s most fashionable pair. When John F. Kennedy took office in 1960, the country was already obsessed with television and cinema culture. Jackie became one of the first First Ladies to have her beauty evaluated. Her fashion choices were a tremendous hit, and she swiftly rose to notoriety as a major global trendsetter. She worked with one notable designer, Oleg Cassini, who is now well-known.

Jackie Kennedy