The Stripes in Your Toothpaste
If you’ve ever purchased a tube of Aquafresh toothpaste, you’ve probably noticed the multicolored stripes on the tube. And no, despite the red, white, and blue stripes, this has nothing to do with patriotism. In the 1970s, people realized that brushing their teeth was insufficient to keep foul breath away for extended periods of time.
As a result, Aquafresh added an ingredient (the blue stripe) that served solely as a breath refresher. When consumers began to be worried about their gum health, Aquafresh added the red stripe, which is designed to minimize plaque. Multicolored stripes became a big hit, and other toothpaste brands quickly followed suit.
Women’s Shirt Buttons
The importance of buttons on a woman’s shirt may surprise you. They not only keep your clothes closed, but their placement on your shirt—whether on the right or left—is a symbol of social rank.
Back in the day, buttons on the right indicated that you were a farmer or a “commoner,” as you were most likely clothing yourself. Buttons on the left, on the other hand, signaled to the public that you were upper-class and perhaps dressed by servants. We’re wondering if the placement of buttons was a clever marketing strategy in 17th-century France. It appears that it could have been.